Website copy packages for business owners
Is your website copy driving action or pushing tumbleweed?
You don’t want website copy ‘just to have it up there’. You deserve better!
Whether someone is landing on your website through ads, social media, or Google, you want a website that grabs your audience by the scalp and converts them, that you’re proud to share.
Starting from £2,000.
Take a shot if this sounds familiar…
- You aren’t sure about how to position your services/products in a way that hooks your target audience
- Your website is more of a placeholder than something you’re happy for people to land on and engage with
- You’ve noticed a fair amount of traffic coming through your website, but nobody is taking the right action (buying products, filling in contact forms, booking calls)
- If you are getting leads, they’re not the right ones for you
Great website copy means:
Clarity around what your business offers & to who
Engaging copy that drives action
Increased brand awareness
Boosted traffic & relevant leads
Website Copy Package #1
Crisp Copy (Never Soggy)
Running a business = time is money, and your website isn’t always a priority. You need a website that does the heavy lifting to give you the right leads that you’ll want to plaster everywhere like an Artex ceiling at your nan’s house.
This package includes:
- Full briefing process
- 5 pages of website copy & 2 rounds of amends
- Microcopy (footer, popups, 404s, newsletter sign-ups)
- Meta titles & descriptions
- User experience & navigation feedback
(Websites of 5+ pages can absolutely be done, the quote will just be amended accordingly!)
Crisp Copy (Never Soggy) starts at £2,000.
Website Copy Package #2
Fresh Copy (& a Side of Clarity)
You’re not just ‘conversational’ or ‘professional’. Your business needs consistent copy that doesn’t give you the ick to read and a TOV guide to refer back to or give to in-house or external support.
This package includes:
- Full briefing process
- Full website copy & two rounds of amends
- Tone of Voice guide (Details in FAQs)
- Microcopy (footer, popups, 404s, newsletter sign-ups)
- Meta titles & descriptions
- User experience & navigation feedback
- Sitemap and basic wireframe, if needed (I’m no graphic designer)
(Psst – If you hired me for website copy and a tone of voice guide separately, you’d pay upwards of £2,950!)
Fresh Copy (& a Side of Clarity) starts at £2,750.
Website Copy Package #3
The Anti-Wet Lettuce Package
You want to be a business with a recognisable, trustworthy, and engaging brand built on great f*cking copy. This package includes a full Tone of Voice guide, website copy & social media copy revamp.
This package includes:
- Full briefing process
- Full website copy & two rounds of amends
- Full Tone of Voice report
- Social media copy support aligned with your goals (e.g., 4 sample posts in your new TOV)
- Microcopy
- Meta titles & descriptions
- User experience & navigation feedback
- Sitemap and basic wireframe, if needed (I’m no graphic designer)
(No hidden costs… I’m not a bank using fineprint.)
The Anti-Wet Lettuce Copy Package is £3,250.
Crisp copy? Say no more…
“I found Grace on LinkedIn when I was building my website for my Feldenkrais and wellness coaching practice, and completely stuck. The problem wasn’t that I had nothing to say. The problem was that I had absolutely everything to say and zero idea how to make it sound cohesive. Feldenkrais practitioner. Wellness coach. Functional medicine. Energy work. I was basically showing up to the internet like a very enthusiastic Swiss Army knife and wondering why nobody knew what to do with me.
Grace changed all of that. She delivered a tone of voice guide and full website copy that actually sounds like me, without making me sound like five different people fighting over a microphone. But beyond the deliverables, what stood out was how attentive she was throughout the entire process. She remembered everything, picked up on every small detail, and adapted as my thinking evolved. She also made the whole thing genuinely enjoyable. We bantered constantly over email and she matched my energy from day one.
Working with a copywriter who truly listens, truly cares, and truly gets it is rare. Grace is all three. My copy is still evolving as my practice grows and Grace is still right there when I need her. That kind of support does not end at the invoice.
If you are a practitioner who knows their work changes lives but is struggling to say so clearly online, go find Grace. She is the real deal!”
Sarah Neylon, Wellness Practitioner
Know you need something,
but not sure what?
Let’s figure it out together – let me know what you’re working with
and how it’s giving you headaches!
Real talk – what’s the deal with the pricing?
I’m glad you asked!
Copywriters don’t have a universal charging system or even benchmarks.
Some charge per word (wouldn’t recommend) and some charge by the hour, and others, like me, charge per project.
A 2024 survey from ProCopywriters found that the average day rate for freelance copywriters was £440 (moving up to between £500-£800 for senior copywriters).
I prefer project-based pricing, though, because you and I both know exactly where your money is going – you’ll know ahead of the project what you’re paying, when you’re paying it, and the deliverables.
To put it into perspective, my website copy pricing starts from £2,000, and if we were actually charging a day rate for full website copy, it’d be closer to £6,000 in some cases, particularly when accounting for the whole process from brief to amends. Ouch.
You can read my blog ‘What Do UK Freelance Copywriters Charge (and why)?’ to find out more, if you fancy.
What type of businesses do you provide website copy for?
I’ve worked with Business Owners, Founders, and Solopreneurs to provide website copy for their small businesses or SMEs; I’ve written website copy for fellow freelancers, and I’ve also provided white-label website copy for marketing agencies and other businesses.
It’s rather the same for industry and type, as I’ve worked with both B2B and B2C businesses, in areas from e-commerce and occupational health platforms to email marketing, CV coaching, and health insurance.
If you’re a business owner, marketing agency, freelancer, or other such professional ready to fling their laptop out the window at the thought of writing your own website copy… I’d love to hear from you (feel free to swear about your website copy woes as much as you like!).
You can confirm that I’m not sitting on a throne of lies by checking out my Crying Over Copy portfolio.
What do I get in a full Tone of Voice guide?
In summary, your TOV guide is your copy bible for whenever you have to write for your business, or when you feel ready to outsource to in-house or external marketing support to keep things consistent and sharp.
My TOV guides include:
- A full brand overview
- Brand perception & personality
- SWOT analysis (strengths, weaknesses, opportunities and threats)
- Tone of voice: the four dimensions
- Do’s and don’ts
- Tone of voice checklist
- Your new TOV (in a nutshell)
You can see examples of full website copy & TOV projects on my portfolio, too – general consensus is that it really takes away that “What the f*ck am I supposed to write?” moment that gives every business owner the heebie jeebies.
Is your website copy service inclusive and/or accessible?
Inclusivity is a key consideration for all of the work I do and how I do it.
A large number of my previous and current clients are neurodivergent, and part of the reason why these clients have been a joy to work with and the process so smooth is that they can communicate in a way that suits their preference, so that we can both get the most from my work.
For example, the majority of my clients who have ADHD prefer to send WhatsApp voice notes with their answers to my copywriting brief and during the project, as they struggle to sit down and fill out the form or an email in one go (hence why they got in touch in the first place!). Their thoughts flow more naturally, and we both feel more comfortable.
Similarly, autistic clients may prefer to avoid the uncertainty and overwhelm of a video call and instead opt for clearly bullet-pointed, concise emails with an outlined agenda and what exactly is needed from them so it’s there in writing (or sending questions ahead of a call if they prefer to talk through their thoughts, too!).
Whatever the case may be, my services are always flexible to your communication and comfort, and you should never feel as though you have to sacrifice either for the sake of an outcome – we’re here to work together, after all!
(Plus, as someone with anxiety, I know that it can be really difficult to advocate for yourself and your boundaries sometimes, which is why I stress at the beginning of every project that it’s fine to tell me when you prefer to be contacted, how, and if you have any additional thoughts or preferences we can accommodate together.)
How does payment work?
So I generally charge on a project basis, and you can find the ‘starting from’ prices on each service page.
These are ‘starting from’ because each project can vary in scope, and an e-commerce website with over 50 product listings has drastically different requirements and pricing than a 5-page service-based website.
For larger projects, I prefer to take a deposit upfront once the contract is signed, then the remainder upon completion.
The payment for each project will always be outlined in the contract and discussed beforehand, though, so don’t worry about being blindsided by anything!
I’m open to being paid with shiny things, iced chai lattes, and praline chocolate. Unfortunately, nobody has ever offered.
How do I know you’re not full of 💩
You do your due diligence – I respect that.
In a cost of living crisis, you definitely want to make sure your money is well spent.
Well, I’ve rounded up some of my recent projects into a neat portfolio for you to view at your leisure so… you tell me – am I full of it or not?
I’m not sure which copywriting package is right for me
That’s fair! Sometimes it can be difficult to know exactly which problems you’re trying to solve.
Drop me an email telling me what your current struggles are with your website copy, and I’ll outline which approach is best – I’ll never suggest a service with a higher price point if it isn’t appropriate because that would be a waste of both of our time.
If you just need a copy audit, that’s what I’ll suggest… but it all starts with you letting me know where you’re at and where you’d like to be! I promise I don’t bite.
What the hell is the deal with all of the lettuce puns and emojis?
I’m pretty active on LinkedIn, where I post a lot of content that relies heavily on tongue-in-cheek humour and food-related puns. When I decided to add an emoji to my name, I asked my network on LinkedIn to choose it.
Apparently, my constant use of the term ‘wet lettuce’ when describing imaginary scenarios of the worst possible copy meant that the lettuce won out, and I have now been spotted at networking events and asked if I am the ‘lettuce emoji copywriter’. Go figure!
(It’s stuck around because bad copy really is like a soggy lettuce… bland, unappealing, and not remotely (ful)filling. The exact opposite of what you and your copy deserve!