The Crying Over Copy Blog
Manic musings or sage advice? You can decide… but either way, here are all the freelance copywriter & content writer musings you’ll ever need.
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You’re thinking of hiring a copywriter, but where the hell do you start? Google is giving you plenty of options for people to hire, directories, agencies, and a lot of shAIte… but how do you know how to sift through it all to get the copywriter you need? Okay, that was the last rhetorical question…
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Every copywriter has their own arsenal of tools to help them streamline their workflow and produce good f*cking copy. Want to know what you’re sleeping on big time though? Spreadsheets. Before you start groaning, I’m going to tell you exactly why I think spreadsheets for copywriters are a game-changer. From helping you track the performance…
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^ That’s you, isn’t it? A certified LinkedIn Lurker wondering how to post on LinkedIn, but secretly hoping you don’t find out because posting gives you the heebiest of jeebies. The good news is, you’re not alone. The bad news is that you’re a silly sausage, because once you get started, it’ll be easy peasy,…
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Your website is the pièce de résistance, the crème de la crème, (okay, I’ve run out of French idioms, but you get the idea) of your business. It’s your target audience’s first port of call when they want to learn more about you. But is your copy making the right first impression? A website copy…
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High bounce rates. Low conversion rates. Next-to-no engagement. When experiencing this kind of copy nightmare, most people jump instantly to a full rewrite, which can be time-consuming and costly. Before you set virtual fire to your copy and start afresh, there is a simple and more affordable solution: a copy audit. A copy audit can…
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How long does it take you to write a website page or blog post? Hours, days, weeks? Now, I’m not trying to shame you – we all take things at our own pace. But if you’re getting to a point where every single word you write is like getting blood out of a stone, you…
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Want your content or copy to rank but can’t make heads or tails of search engine optimisation (SEO)? You really don’t need to be an expert to optimise your content and start ranking. With this guide to SEO for freelance writers, you can quickly get to grips with fundamentals like search intent, keyword research, and…
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Writing website copy isn’t for the faint-hearted. It isn’t for most copywriters, even. There are so many factors to consider, from tone of voice and audience pain points to readability and search engine optimisation (SEO). On top of all that, you’ve also got to avoid common website copy mistakes that’ll have your visitors running for…
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Writing your website copy (or getting a professional to do the job for you 😉) is a painstakingly long process. [Cue awkward white person smile] Website copy’s rarely ever a one and done deal. Every time your business pivots or your target audience changes, your website copy becomes that bit more irrelevant – leaving you…
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You’re a beginner freelance copywriter and you’ve just started offering and writing website copy for clients… woohoo and also ahhhh! (We’re scared but we’re excited, right?) There’s a lot of advice online when it comes to writing website copy for clients, and it can all become a bit confusing and overwhelming as a beginner freelance…
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You’ve received your first draft and now it’s time to start giving feedback to your freelance copywriter… no pressure! In the same way that writing great copy is an artform, so is giving great feedback – balance great copy with great feedback, and you’re on the path to world domination. Sometimes your mind can draw…
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One freelance copywriter has told you they charge per word, and another has told you they have a day rate of £750, so you might be left wondering… what the hell do UK Freelance Copywriters charge, and how does it all work? Well, before you spiral into a never-ending Google search (once you hit that…
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You’re considering working with a Freelance Copywriter, but where the hell do you start? Well, before you start trawling through fifty pages on Google, or countless LinkedIn, Fiverr and website pages, there’s a few things you need to consider. A job can only be done well based on the information given, because at the end…