Tone of voice guides
You better watch your tone
(of voice)
‘Conversational’ and ‘professional’ aren’t going to cut it, are they?
Your business deserves better (and so do you), which is why I’m here to give you a full Tone of Voice Guide that’ll leave zero confusion as to what to say and how to say it.
You can pack it away for any occasion in the future when you’re staring at a blank screen that seems to be mocking you and make sure you’re consistent across your copy.
It’s a win-win, I’d say!
Got the wobbles?
Every time your ideal client reads copy from you or your business, it can seem like you’re walking a tightrope.
(There might even seem to be some piranhas underneath waiting for a chomp, too.)
A Tone of Voice Guide isn’t there to give you a few descriptor words and call it a day – at least, mine isn’t anyway!
It’s there to give you clarity to make sure that whatever you or your business is saying, you’re going to be heard in exactly the way you should be.
“I’m going to print it out… and maybe tattoo it on my head.”
I couldn’t even come up with that myself, so you know it’s a great testimonial.
This particular quote was referring to the checklist section, but just for an overview of what you’ll get in your guide, take a look below:
✨ A full brand overview
✨ Brand perception & personality
✨ SWOT analysis (strengths, weaknesses, opportunities and threats)
✨ Tone of voice: the four dimensions
✨ Do’s and don’ts
✨ Tone of voice checklist
✨ Your new TOV (in a nutshell)
A f*cking fabulous tone of voice guide means:
Clarity around who you are & how to communicate it
Peace of mind when you need to write more copy or communicate with clients
Having all the important elements of your brand and tone of voice easily summarised
Consistency because you have a guide to refer back to or pass on to your team when needed
Inclusion matters.
A lot of my clients are neurodivergent, have mental health conditions, and come from varying backgrounds with a range of needs, communication styles and experiences.
As someone with anxiety, it’s always been my aim with Crying Over Copy (and is one of my brand values) to provide a service with inclusion at the centre.
Whether you want to communicate primarily over WhatsApp voice note rather than frustrating yourself silly over an email reply, or you’d rather avoid video calls and stick primarily to emails and texts, I’m here to make copy work for you.
Are you ready for your Tone of Voice Guide and some bloody peace of mind?
Your Tone of Voice Guide is a one-off investment of £950.
This can be paid upfront, or split into 50% upfront to secure your spot and 50% upon completion.
You’ll be able to refer back to this guide every time you need that boost of copy clarity in future, so it’s a pretty great resource to have in your arsenal.
A ray gun that produces food on demand would be better, but you’ll just have to take what you can get.