Frequently Asked Questions

I’m glad you asked!

Copywriters don’t have a universal charging system or even benchmarks.

Some charge per word (wouldn’t recommend) and some charge by the hour, and others, like me, charge per project.

A 2023 survey from ProCopywriters found that the average day rate for freelance copywriters was £433 (moving up to between £500-£800 for senior copywriters).

I prefer project-based pricing, though, because you and I both know exactly where your money is going – you’ll know ahead of the project what you’re paying, when you’re paying it, and the deliverables.

To put it into perspective, my website copy pricing starts from £1,550, and if we were actually charging a day rate for full website copy, it’d be closer to £6,000 in some cases. Ouch.

You can read my blog ‘What Do UK Freelance Copywriters Charge (and why)?’ to find out more, if you fancy.

So I generally charge on a project basis, and you can find the ‘starting from’ prices on each service page.

These are ‘starting from’ because each project can vary in scope, and an e-commerce website with over 50 product listings has drastically different requirements and pricing than a 5-page service-based website.

For larger projects, I prefer to take a deposit upfront once the contract is signed, then the remainder upon completion.

For smaller projects such as copy audits and one-off blog posts, I’ll take the entire payment upfront.

The payment for each project will always be outlined in the contract and discussed beforehand, though, so don’t worry about being blindsided by anything!

My Anti-Wet Lettuce Copy Package will also include the option to split payment into instalments or to pay a deposit and remaining sum.

Payment is usually via bank transfer, but I’m happy to discuss alternatives if this isn’t viable for whatever reason – I’d love to be paid in garlic bread and iced chai lattes, but it’s not sustainable… sorry!

(In any case, you’ll always know beforehand, and I am flexible.)

You do your due diligence – I respect that.

In a cost of living crisis, you definitely want to make sure your money is well spent.

Well, I’ve rounded up some of my recent projects into a neat case studies & testimonials doc for you to view at your leisure so… you tell me – am I full of it or not?

Inclusivity is a key consideration for all of the work I do and how I do it.

A large number of my previous and current clients are neurodivergent, and part of the reason why these clients have been a joy to work with and the process so smooth is that they can communicate in a way that suits their preference, so that we can both get the most from my work.

For example, the majority of my clients that have ADHD prefer to send WhatsApp voice notes with their answers to my copywriting brief and during the project, as they struggle to sit down and fill out the form or an email in one go (hence why they got in touch in the first place!). Their thoughts flow more naturally, and we both feel more comfortable.

Similarly, autistic clients may prefer to avoid the uncertainty and overwhelm of a video call and instead opt for clearly bullet-pointed, concise emails with an outlined agenda and what exactly is needed from them so it’s there in writing (or sending questions ahead of a call if they prefer to talk their thoughts through, too!).

Whatever the case may be, my services are always flexible to your communication and comfort, and you should never feel as though you have to sacrifice either for the sake of an outcome – we’re here to work together, after all!

(Plus, as someone with anxiety, I know that it can be really difficult to advocate for yourself and your boundaries sometimes, which is why I stress at the beginning of every project that it’s fine to tell me when you prefer to be contacted, how, and if you have any additional thoughts or preferences we can accommodate for together.)

You could swear up a storm in your kitchen and throw the food about, but it wouldn’t make you Gordon Ramsay, would it?

Of course, everyone can write, but copywriting requires a very specific skillset and a biblical amount of patience for the process of research, write-up, and edits all with the intention to convert your target audience and drive action.

Business owners and key decision makers often struggle with a lack of time or inclination to integrate copywriting into a wider marketing strategy, so getting your copywriting done for you reduces stress, saves you time, and in the long-term, money.

And it’s all bespoke to your business and its needs, too.

You can’t put a price on that.

(I do have starting from prices on my website though… go figure.)

Well, this website is your first potential measure of how well we’ll fit – if you like what you read, the next step is to reach out so we can have an informal chat over Zoom, emails, WhatsApp, or even my LinkedIn DMs.

(We’re all busy bees, so the format is flexible to your preference.)

But in the interest of full disclosure, I’ll never accept a project where I feel like I’m not a good fit and can’t provide what you need.

In that case, I’d try to find you a referral in my network if there’s a more appropriate option!