Category: Uncategorized
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A Business Owner’s Guide to a Website Copy Audit
Your website is the pièce de résistance, the crème de la crème, (okay, I’ve run out of French idioms, but you get the idea) of your business. It’s your target audience’s first port of call when they want to learn more about you. But is your copy making the right…
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Need Better Copy? Start with a Copy Audit
High bounce rates. Low conversion rates. Next-to-no engagement. When experiencing this kind of copy nightmare, most people jump instantly to a full rewrite, which can be time-consuming and costly. Before you set virtual fire to your copy and start afresh, there is a simple and more affordable solution: a copy…
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How to Overcome Writer’s Block for Content and Copy
How long does it take you to write a website page or blog post? Hours, days, weeks? Now, I’m not trying to shame you – we all take things at our own pace. But if you’re getting to a point where every single word you write is like getting blood…
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SEO for Freelancers: How to Optimise Your Content (Even if You’re a Beginner)
Want your content or copy to rank but can’t make heads or tails of search engine optimisation (SEO)? You really don’t need to be an expert to optimise your content and start ranking. With this guide to SEO for freelance writers, you can quickly get to grips with fundamentals like…
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7 Common Website Copy Mistakes (And How to Avoid Them)
Writing website copy isn’t for the faint-hearted. It isn’t for most copywriters, even. There are so many factors to consider, from tone of voice and audience pain points to readability and search engine optimisation (SEO). On top of all that, you’ve also got to avoid common website copy mistakes that’ll…
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9 Signs You Need a Website Copy Refresh
Writing your website copy (or getting a professional to do the job for you 😉) is a painstakingly long process. [Cue awkward white person smile] Website copy’s rarely ever a one and done deal. Every time your business pivots or your target audience changes, your website copy becomes that bit…
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The Beginner Freelance Copywriter’s Guide to Writing Website Copy for Clients
You’re a beginner freelance copywriter and you’ve just started offering and writing website copy for clients… woohoo and also ahhhh! (We’re scared but we’re excited, right?) There’s a lot of advice online when it comes to writing website copy for clients, and it can all become a bit confusing and…
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Your Guide to Giving Feedback to Your Freelance Copywriter
You’ve received your first draft and now it’s time to start giving feedback to your freelance copywriter… no pressure! In the same way that writing great copy is an artform, so is giving great feedback – balance great copy with great feedback, and you’re on the path to world domination.…
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What Do UK Freelance Copywriters Charge (and why)?
One freelance copywriter has told you they charge per word, and another has told you they have a day rate of £750, so you might be left wondering… what the hell do UK Freelance Copywriters charge, and how does it all work? Well, before you spiral into a never-ending Google…
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5 Things to Consider Before Working With a Freelance Copywriter – Dos, Don’ts and Advice
You’re considering working with a Freelance Copywriter, but where the hell do you start? Well, before you start trawling through fifty pages on Google, or countless LinkedIn, Fiverr and website pages, there’s a few things you need to consider. A job can only be done well based on the information…